"Euphoria" is a song performed by Swedish recording artist and songwriter Loreen. The song was written by Thomas G:son, Peter Boström and produced by Boström and SeventyEight. It is best known as Sweden's winning entry at the Eurovision Song Contest 2012 held in Baku, Azerbaijan. The song won the competition with a total of 372 points, the second-highest point total in the contest's history. The song received the highest number of maximum (12) points of any entry in the contest's history with eighteen countries giving the song their top marks.
"Euphoria" received critical acclaim from most music critics, who enjoyed the style of music. Commercially, the song was an instant success, not in just Sweden, but worldwide in Europe and the Oceania. It debuted at number twelve in Loreen's home country Sweden, until reaching number one, staying there for six weeks. The song has been certified 5 times Platinum, selling over 100,000 copies there.
The song was written by Thomas G:son, Peter Boström and produced by Boström and SeventyEight.
Loreen entered the song at the Melodifestivalen 2012 at the Vida Arena in Växjö where she performed it during the first round of the competition. She automatically advanced to the final after it was among the top 2 song entries that received the highest votes. On 10 March, during the final at the Globen Arena in Stockholm, she performed the song once more while being judged by 11 international juries and voted by the Swedish people's televote. These were then combined for a final result. She eventually finished in 1st place and won the right to represent Sweden at the Eurovision Song Contest 2012 after receiving the highest points from both the international juries and the televoting, with a grand total of 268 points. It was reported that a record figure of more than 670,000 of the four million viewers called in to vote for her song.
Sweden was drawn to compete 11th in the Second Semi-Final on 24 May. The song eventually advanced to the Grand Final and was drawn to perform 17th in the line-up. At the Grand Final, held on 26 May, the song eventually placed first with a total of 372 points, just fifteen points shy of the all-time record of 387, which is held by 2009 winner Alexander Rybak with the song "Fairytale". Additionally, it broke the record for having received the most 12 points awarded by 18 other participating countries under the current voting rules of the Eurovision Song Contest. In total, Sweden received points from 40 of the voting 42 countries excluding itself. The only country that did not award any points was Italy.
TV music channels initially used the Melodifestivalen 2012 performance as the official music video. Loreen later confirmed the release of an official music video. Loreen tweeted pictures from the set of the music video which was filmed on 13 June 2012. The video premiered on July 5 on Warner Music Sweden's YouTube channel.
Prior to the song contest, it was ranked highly on many prediction polls to win most notably by the OGAE members. But additionally, the song received positive reviews. Erika Brooks Adickman from Idolator had described the song as "infectious". The Reflective Inklings had labelled the song as "Song of the Week". They gave it an extended review saying;
Euphoria is undoubtedly the best song of the pack that I have heard so far. It has Swedish elements sprinkled all over it. It is delicately done. The synths offer that aesthetic gloss that only makes the track go higher in terms of approval ratings. Upbeat would be a good way of describing Euphoria. Just like its predecessor (Popular), it can evoke feelings of great positivity onto its listener. Loreen shows tremendous composure in delivering those high notes. Hearing Loreen start slowly in terms of building that excitement in terms of her soon-to-be-sang high notes really got me pumped up.
On 26 May, just before the finals began, it received two Marcel Bezençon Awards; the Artistic Award presented to the best artist as voted on by the commentators; and Composer Award for the best and most original composition as voted on by the participating composers (Thomas G:son and Peter Boström).
Commercially, the song was a success, not only in European markets, but also in different countries in the Australian and American markets. In her native Sweden, the song debuted at number twelve on the Swedish Singles Chart. The song then rose to number one, where it stayed for six consecutive weeks. The song was certified 5x platinum by GLF, selling more than 100,000 units in that country. In Finland, the song debuted at the top spot in the singles chart, and returned to number one after twelve weeks in the charts. The song debuted and spent a week at number one on the Danish Singles Chart. The song peaked at the top spot in several countries including Austria, Germany, Iceland, Greece and Switzerland. The song has also reached the top-ten in the Media Forest airplay charts from Israel, Moldova and Romania, peaking at number-two, three and seven respectively.
The song debuted at number eighty-five on the UK Singles Chart, where it climbed to number three the following week; this is the highest chart position for a non-UK Eurovision entry since Johnny Logan's "Hold Me Now" in 1987. The single sold 62,148 copies in its first week in the United Kingdom. The song was, at one point, sitting at #1 on the UK iTunes chart. It has so far spent 12 consecutive weeks in the UK Top 100.
In Australia, the song had its official debut at number thirty-six. The song also debuted at number four on the Australian Dance Charts as well.