Guy Mardel N'avoue Jamais
"N'avoue jamais" ("Never admit") was the French entry in the Eurovision Song Contest 1965, performed in French by Guy Mardel. Mardel also wrote the lyric and the melody was composed by Françoise Dorin.
The song is sung as words of advice to young women, with Mardel counselling them never to admit their feelings to their lovers. He contends that "you have to sow doubt to reap love" - in other words, the woman will receive favours in order to earn her love if she does not give it openly. Mardel also recorded the song in Spanish and Italian, as "Jamás, jamás" and "Non dire mai" respectively.
At the close of voting, it had received 22 points, placing 3rd in a field of 18.